Most of us
work very hard. We get up each day and spend eight hours or more
doing something we call work. If you talk to the most successful
and the least successful persons you can find, they will probably
both tell you they are working extremely hard. If this is true,
why are so few people actually getting the results they want from
their hard work?
they confuse activity with productivity. Just because you're doing
something doesn't mean you're really getting anywhere. We have all
seen hamsters running around on the little wheel in their cage.
They create a tremendous amount of activity, and no productivity.
I did some consulting for a sales organization. These sales people
work on straight commission, so the only productive thing they really
do is talk to new people about their products and services. Before
our training session, the average sales person told me they were
working very hard for eight to ten hours every day. Once they learned
that their only productive task was talking to new people about
their products or services, we conducted a simple experiment. Each
sales person was given a stop watch and instructed to keep it in
their pocket and click it on only when they were talking to a new
prospect, either on the telephone or in person. We discovered that
the very top wage earners were actually productive only three hours
per day. The average and below average producers were far less productive.
If you want
to be more successful, earn more, or reach your goals faster, simply
separate activity from productivity and commit at least half of
your work day solely to productivity. The difference will amaze
you. Your destiny awaits.
Today is the